The RACER Wall Frame

Developing a new product for active lifestyles

Your race bib is art. Your bib runs with you every mile of the race. Once you cross the finish line, it is transformed into a precious personal artifact — a piece of art — a tribute to your grand achievement. Hang it on the wall, let it inspire and motivate you, your friends and family, to race another day and live life to the fullest.

The RACER Wall Frame was designed specifically for framing and displaying marathon race bibs on the wall for under $20. Similar products on the market range in price from $50-$200. The objective was to develop a mass market wall frame that was contemporary, easy-to-use, and well-made with an MSRP of $19.95. The product’s design also had to incentivize runners to hang many together on the wall. In an addition to the industrial design, we sourced and oversaw manufacturing overseas.

The RACER Wall Frame was officially launched into the marketplace in December 2012 at The Running Event, the independent running store industry’s preeminent trade show, where it was named “Best Newcomer Product of the Year.” It also works for 8×10 race photos too.